Creative Access Press Release

FOR IMMEDIATE RELEASE

July, 1999 - HOT NEWS ABOUT NEW MOVIE CAPTIONING SYSTEM TRIALS....

Closed Captions (Rear View Captioning System)
Available Soon: "STAR WARS EPISODE I" - THE PHANTOM MENACE®

Lucasfilm, Ltd., Twentieth Century Fox, and General Cinema Theatres, are pleased to present the film, STAR WARS EPISODE I - THE PHANTOM MENACE® with Closed Captions and Descriptive Narration featuring the Rear Window® Captioning (RWC) and DVS Theatrical® Systems. For more information about this film visit the official Star Wars(tm) Web site at: http://www.starwars.com.

Important Information about shows and times:
The Rear Window system will be available at all showings of STAR WARS: EPISODE I THE PHANTOM MENACE(tm) that are being held in the equipped theater. Since this film is being shown in more than one theater at any given location, make sure to check that the showtime you are interested in attending is being held in the RWC and DVS equipped theater. Showtimes can vary from week to week so we suggest patrons call the theater for showtimes, or visit the General Cinema Web site at, http://www.generalcinema.com. Simply ask the ticket agent for either a reflector or headset when purchasing your tickets. Please note, because there are a limited number of Rear View reflectors patrons are encouraged to arrive about 30 minutes prior to the start of the film.

How it Works
The patented Rear Window Captioning System displays reversed captions on a light-emitting diode (LED) text display, which is mounted in the rear of a theater. Deaf and hard-of-hearing patrons use transparent acrylic panels attached to their seats to reflect the captions so that they appear superimposed on the movie screen. The reflective panels are portable and adjustable, enabling the caption user to sit anywhere in the theater. The Rear Window System was codeveloped by WGBH and Rufus Butler Seder of Boston, MA.